Lawrence and I have a running joke about overused headlines:
“Car Bomb Explodes In Beirut”.
“Rosie O’Donnell Goes On Unhinged Rant”
And, to that list, we can add:
“The Broadway Musical Is in Trouble”.
None of the 18 commercial musicals that opened on Broadway last season have made a profit yet. Some still could, but several have been spectacular flameouts. The new musicals “Tammy Faye,” “Boop!” and “Smash” each cost at least $20 million to bring to the stage, and each was gone less than four months after opening. All three lost their entire investments.
Lavish revivals of much-loved classics are also fizzling. On Sunday, a revival of “Cabaret,” budgeted for up to $26 million and featuring a costly conversion of a Broadway theater into a nightclub-like setting, threw in the towel at a total loss. A $19.5 million revival of “Gypsy” that starred Audra McDonald and earned strong reviews closed last month without recouping its investment. Even a buzzy production of “Sunset Boulevard,” which won this year’s Tony for best musical revival, failed to make back the $15 million it cost to mount.
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So “Suffs” didn’t make money? Interesting to know.
But wait!
Why was this money not going to the Montana State University Angling Oral History Project? Or the USCSB?
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I wish him all the luck in the world, but this sounds like “Hollywood accounting”, and I don’t think any of the suits around that have had much success.
“Midnight in the Garden of Good and Evil”, the musical? Maybe the problem is that Broadway is out of ideas.
And haven’t people been saying “The Broadway Musical Is in Trouble” since…1942?