I’ve seen people describe this as looking like the Albertson’s logo, and like a stylized freeway overpass.
The whole total project cost is an estimated $1,117,558 and is a part of the Austin Strategic 2023 Plan approved back in 2018. Here’s the breakdown of how that money is being spent:
Brand Vendors: $640,000
Public Awareness Campaign: $115,000
Consolidated city-wide design software for all departments: $75,582
Support staff and legal counsel – salary and benefits for a Brand Project Manager (temporary City employee) and external legal review: $186,976
A friend of the blog, who wishes to remain monogamous anonymous sent around a rant on the subject. I asked for his permission to republish it here, and it follows after the jump. I’ve edited it slightly at his request to remove possibly identifying information.