A while back, I briefly touched on the “Modern Farmer” situation. Briefly, “Modern Farmer” was a promising and National Magazine Award winning magazine:
I never actually read it – I’m not sure I ever saw a copy for sale, and it sounded a little pretentious – but I was interested in what was happening with the magazine, especially after the editor resigned.
Well, the other goat has fainted:
More:
I’d actually never heard of Shinola, the watchmaker. I guess this goes to show how effective advertising in “Modern Farmer” was.
(Hattip: Jimbo.)
