Jim Shooter, Marvel comics guy.
Shooter professionalized what had been a loose company in an even looser industry, making sure books were published on time, artists were paid on time and even given royalties and health insurance.
He also had a flair for developing talent, and under his aegis Marvel put out now-classic stories from writer Chris Claremont and artist John Byrne on Uncanny X-Men, Frank Miller on Daredevil and Walt Simonson on Thor, among others. While the artists became among the biggest names in the industry, X-Men became not only the most dominant and influential comic of the decade and beyond, but one of the first true franchises of the industry.
With 1984’s Secret Wars, a 12-issue miniseries that Shooter, Mike Zeck and John Beatty drew, he instituted the concept of publishing crossover events, a companywide initiative that saw one main story play out and influence many of the other titles coming out for months on end. Secret Wars was a massive publishing success and a toy bonanza. It’s a concept that is still being used by Marvel and DC to this day, in varying degrees.
He took fans seriously, and just like Weisinger, called and wrote readers out of the blue. Carter Beats the Devil author Glen David Gold wrote in his 2018 memoir, I Will Be Complete, of how in the summer before he entered high school in the late 1970s, Shooter phoned after reading a SHIELD story he had sent in. Perhaps seeing something of himself in a teen writing superhero stories, Shooter was encouraging, telling the auspicious writer to read as much as he could in high school and to study science.
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Still, while many call Shooter a “complicated man,” Larry Hama, who was writing G.I. Joe: A Real American Hero for Marvel as well as editing titles, said that he believed Shooter was always trying to do the right thing. Hama recalled on Facebook how Shooter put a writer-artist on the company’s insurance plan the day after he died in order to help out his widow. (The talent had qualified for the health and insurance plan and wanted to sign up, but Marvel policy only allowed for sign-ups on Wednesdays. The man had died on the Tuesday.)
Hama wrote, “Without hesitation, Jim took the paperwork from me and went upstairs to push it through. He said, ‘They owe it to him, we just won’t mention that he already passed.’ I witnessed him doing stuff like that several times. None of it was made public for obvious reasons. It could have cost him his job, but he did the right thing.”