Seriously, yesterday afternoon and last night were incredibly hectic. Let’s start at the top and work our way down.
Neil Peart, drummer for Rush.
Okay, that was a cheat. How about this?
Sultan Qaboos bin Said of Oman.
Georges Duboeuf, wine guy.
Mr. Duboeuf was already a successful Beaujolais merchant in the 1970s when he set out to mass-market the local tradition of making primeur, a quick, joyous wine born of the year’s new grapes.
Many wine regions enjoyed a similar harvest ritual, a festive local practice among friends and colleagues. Beaujolais was an especially enjoyable wine to drink young. It was fresh and easy in a way that, say, young Bordeaux, with tannins that could be unpleasantly astringent, was not.
A thriving local market existed for the young wine. It expanded to the Paris bistros in the 1950s, when distributors began to compete in a race to see who could deliver the first bottles to the capital.
Beginning at 12:01 a.m. on the mid-November day that it became legal to ship the new wine, cartons were loaded onto trucks, and off they went as eager revelers waited. The official release date shifted from year to year, but the authorities eventually settled on the third Thursday of November.
Mr. Duboeuf took this annual race and, through energetic and endless promotion, turned it into much more. He enlisted countless French chefs, restaurants and celebrities to the cause.
A crucial ingredient in the promotion was a dollop of suspense. As the clock struck 12:01, Mr. Duboeuf made sure that cases and cases of the wine were loaded onto trucks, ships and eventually jets for shipment around the world, all duly recorded by cameras. The fact that much of the wine had been shipped in advance was irrelevant to the fun.
“Le Beaujolais Nouveau est arrivé” became an exultant international catchphrase. Television commercials would show the wine being delivered to, by Beaujolais standards, the remotest corners of the earth.
Alasdair Gray, Scottish novelist.
By way of Lawrence, Ken Fuson. Not a particularly famous guy, but this is one of those funny and touching self-written obits.
Harry Hains, actor. (“American Horror Story”, “The OA”.)
Also by way of Lawrence (as was the Harry Haines obit): Shozo Uehara.