The Beams of New College, Oxford.

You know this story, right? At least you do if you’re weird like me and used to read Whole Earth Review (I think they used to sell this on a poster) or if you’ve read How Buildings Learn: What Happens After They’re Built (a book I tremendously admire).

If you don’t know the story, the canonical version (minus Brand’s “That’s the way to run a culture”) is here. I always thought that was a nice story.

Turns out that story isn’t exactly 100% true. And the true version of the story is arguably even better, if you’re looking for tips on how to run a culture.

(I think I got this from TJIC on the Twitter.)

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