Pictures of MatchBook men.

Interesting.

Today, Amazon launched Kindle MatchBook, a new benefit that gives customers the option to buy—for $2.99, $1.99, $0.99, or free—the Kindle edition of print books they have purchased new from Amazon.

Why is this interesting? Well, I checked my Amazon account to see what titles were available to me. Right now, there are six: three of them were purchased as gifts for other people.

So, I can get the Kindle ebook edition, at a reduced price, of a physical book I bought for another person. Let me repeat that: for a considerably reduced price, I can get the electronic edition of a book I don’t even own. I’m not sure if this is by Amazon design, or a flaw in their process. I would have expected Amazon to do some checking, such as: did this go to the primary shipping address on the account, or a different address? Was this a purchase off of someone other person’s wishlist?

But hey! I can get Zen and the Art of Motorcycle Maintenance for 99 cents!

Add the professional narration of Zen and the Art of Motorcycle Maintenance for a reduced price of $12.99 after you buy this Kindle book.

Yeah. $12.99 seems a little steep. How much for the amateur narration?

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