Whipped Cream Difficulties

Well, this is interesting: Nike is ending their relationship with the LiveStrong organization at the end of this year.

Thoughts:

1. I wonder if LiveStrong wristbands will become collectable. I kind of doubt it, since “the Livestrong Foundation made more than 87 million of its Livestrong yellow rubber wristbands since May 2004”. But you never know…
2. I was wrong, wrong, wrongity wrong! Just have to get that in there.
3. Can anyone think of a faster and more spectacular public collapse than this one? Maybe Paul Christoforo or Judith Griggs, but those folks were only Internet famous, not real life famous.

Just last year, sources say Nike sold $150 million of Livestrong-branded products, its most ever. But industry insiders told ESPN.com that Nike, as well as Dick’s Sporting Goods, which sold the most product at retail, were ready to give up the business.

Things pretty much broke at the end of last year, so I’m wondering what 2013 to date sales are like. Probably not great, which might explain Nike and Dick’s being ready to “give up the business”. On the other hand, I don’t have a real high opinion of Dick’s, so it wouldn’t surprise me if other factors were involved.

This entry was posted on Tuesday, May 28th, 2013 at 5:40 pm and is filed under Clippings, Cycling, Sports. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.